BMW AR Experience
Is Memory Data?
BMW AR
Agency: Elastique
Standarchitektur & Leadagentur: Meiré und Meiré
In this Project I did the visual/design and movement research.
How can new technologies transform, enhance or even replace the encounter with the element of water?
Dornbracht is devoting time to this question during this year’s Fuorisalone in Milan (9–14 April 2019).
In the context of an immersive installation, visitors can discover water as an interface – between an individual
and technology, between materiality and immateriality, between physical and virtual experience.
The project, which is entitled “Is Memory Data?”, takes up the brand’s long-standing cultural commitment at
the same time as marking the beginning of a new and experimental format: the Dornbracht Research Lab.
Milan Design Week 2019
Awards:
ADC Silber Nagel // Exhibition Experience markenbezogen - Craft > VR / AR
ADC Silber Nagel // Digitale Erlebnisse > VR Experience
ADC Bronze Nagel // Digital - Craft > Digitale Erlebnisse
Type: VAR Experience
Technique: 3D, AR, Installation
Year: 2019
Agency: Elastique
Standarchitektur & Leadagentur: Meiré und Meiré
In this Project I did the visual/design and movement research.
How can new technologies transform, enhance or even replace the encounter with the element of water?
Dornbracht is devoting time to this question during this year’s Fuorisalone in Milan (9–14 April 2019).
In the context of an immersive installation, visitors can discover water as an interface – between an individual
and technology, between materiality and immateriality, between physical and virtual experience.
The project, which is entitled “Is Memory Data?”, takes up the brand’s long-standing cultural commitment at
the same time as marking the beginning of a new and experimental format: the Dornbracht Research Lab.
Milan Design Week 2019
Awards:
ADC Silber Nagel // Exhibition Experience markenbezogen - Craft > VR / AR
ADC Silber Nagel // Digitale Erlebnisse > VR Experience
ADC Bronze Nagel // Digital - Craft > Digitale Erlebnisse
Type: VAR Experience
Technique: 3D, AR, Installation
Year: 2019
This is not Heinrich
